It’s Fired Up Friday again and today’s post is a message specifically for the ladies in our audience.
I find it troubling that most women seem uncomfortable asserting their expertise, experience and talent. I think it’s time for women to stop feeling guilty for being assertive. How many of the situations in this video from Pantene can you relate to? How often do you apologize when you shouldn’t?
It’s also time for men to appreciate this quality in women and let them know that they don’t have to be sorry for being assertive.
The reason this all matters so much is that confidence is contagious, ladies. It also happens to be the key to positioning yourself as an expert and building an audience for yourself. You have valuable skills and knowledge worth sharing, what is there to apologize for?