Look at your business goals. How are you doing?
Are you going to finish the year with solid progress, wins, and valuable lessons learned?
Will you coast into 2015 no better than you were on January 1st, 2014?
The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled:
Get A Coach
Sometimes you don’t know what you don’t know. Stop fumbling from post to post, webinar to webinar, course to course trying everything but achieving nothing. A coach will point you in the right direction and teach you the skills to do more with what you have.
Be Careful: Your inner critic is saying – you can’t afford to get help. I say if you can’t afford it then your dream isn’t worth the investment.
Think about this:
- Twitter started as a podcasting company
- Starbucks began as a espresso maker and coffee bean retailer
- Nokia was a paper mill.
- Flickr was a online role playing game before shifting to a photo-sharing site
A stalled business usually needs to shut its doors and pivot to another more promising idea. The key to a successful pivot is shifting while you still have the time and money to see the results of the new direction.
Be Careful: Don’t confuse Pivoting with Never Finishing. Skipping from idea to idea isn’t pivoting either. Pivoting is a deliberate, well planned, and evaluating shift in direction.
Talk to Your Readers, Prospects and Clients
Listen to me…
You already have a successful business. You already have a successful blog. Your kick-butt content marketing plan is ready. All you need to do is clear away the distracting assumptions that is slowing you down.
Try this. Pick 10 names from your email list. Write each person an email asking them for 15 minutes to chat on Skype. During the chat, ask them to describe their goals and what they want to accomplish. Write down what you hear. Now build your business around those needs. This is how I built Pushing Social into a 6-figure business in 12 months.
Be Careful: Most people are scared to death to talk to their customers because they don’t want to hear that they may be on the wrong track. So, they are willing to waste times and thousands (sometimes millions) of dollars chasing a fairty tell. Be brave enough to find out if you are right or wrong. You win either way.
138 more days Friend.
It’s time to make a move.