Welcome to the Quick and Easy Buffet! Here’s what we have for you.
- Best Practices
- Case Studies
- Definitive Guides
Wow, sign me up for all of the above. But can you build a business with the popular strategies and tried-and-true tactics? Is a successful marketing plan just a compilation of cookie-cutter plug and play strategies?
I hope not.
Why I Failed Big Time – Twice
At heart, I am a Fast-Follower. I watch the marketing space, find a new innovation, and quickly adapt it for use. Now, I have a team of people who are really good at taking a tactic and turning it into a reliable process in 5 business days. This is great if you pick the right ideas but early in my professional life, I was very – very – bad at picking winning marketing concepts.
Hence…the failure part. When I go all-in, I go all-in.
When I look back and analyze my mistakes it’s easy to see that I stumbled when I did the “easy” stuff.
- Creating blogs using the templates endorsed by the experts
- Building websites that mirrored the layout and graphics of the top players
- Pricing my products and services like the industry leaders
- Building podcasts, videos, and infographics based on “best practices” gleaned from multimedia gurus
I could go on for a few hours. My biggest claim to fame is that I’ve tried it all and failed at 99%
To be clear, my execution could have been faulty, but not likely. I worked at it for 15 years and still couldn’t create a reliable way to grow a business with smart marketing until –
I discovered why I and many other business owners like me fail.
Fail Quickly. Fail Easily.
Opportunities to attract and convert new leads into customers burn bright then quickly fade. Today’s quick and easy content marketing strategy is next month’s sure-fire way to fail. We are in the midst of a information revolution that has made it push-button easy to mimic someone else’s strategies in days.
Simply, you aren’t fast enough to take advantage of quick and easy tactics.
Thankfully you don’t have to be.
Get Good At the Hard Stuff.
I built Pushing Social by looking for counterintuitive, unpopular, blue-collar tactics. I wanted to use strategies that scared away competitors. I’m still a fast follower but I follow the misfits, malcontents, and rebels.
For example –
- I automate anything and everything I can when others say be “human”. (I didn’t know I had a choice)
- I create long-form content when others insist that people hate to read.
- I have doubled-down on email marketing when others insist (again and again) that it’s dead.
- I use social media as a distribution platform rather than an engagement platform. I believe it’s a poor medium for meaningful engagement and prefer to create private communities for engagement.
- I’ve incorporated growth hacking tactics into Pushing Social’s tactics while others insist that growth hacking is just another buzzword.
Understand me when I say that I may fail but I’m leveraging tactics that my competition will not do because they don’t have the stomach for the hard stuff.
Every industry niche has accepted best practices, rules of thumb, and revered case studies. Unfortunately every business in the niche are deploying the same marketing programs and everyone is getting mediocre results.
It takes a maverick to get fed up with mediocre and look for uncommon and unpopular path. This path aint’ easy or quick but it’s profitable over the long term.
Do the hard stuff.