Remember Flo Jo? Florence Griffith-Joyner dominated the 1988 Seoul Olympic Games with gold medals in the 100 and 200 meter sprints. Her world record-setting times are still unrivaled. She had the “stuff”.
But you know what I remember? I remember her nails and those one-legged running uniforms.
Flo-Jo had style.
(Flo-Jo passed away in 1998 still holding the title of the fastest women on the planet)
Have you heard of Erika Napoletano? Let me jog your memory a bit – she’s is the lead redhead at RedheadWriting. Erika’s insights into social media, SEO copywriting, and online strategy is unique and effective. Erika also wields the english language like Rambo fields a M16. She cusses, says “porn” in polite company, and will bitchslap anyone that raises her ire.
Erika has style.
Don’t misunderstand me.
Yes, you need to know your topic better than anyone else. You need to work hard to connect the dots for your readers. You have to master the art and science of blending coaching, encouragement and raw expertise.
But that’s not all.
You have to be noticed. Your readers have to think of you first when they need an answer to a specific question. They should have a clear impression of who you are and what makes you special. These intangible factors are your style.
You don’t have to be flamboyant like Flo-Jo or swear like Erika but you need to do or have something that is uniquely you.
I Wish I Can Give You a List – But I Can’t
Your style is unique. I can’t hand it to you in a neat list-post. I suspect, however, you already have a good idea of what makes you unique. In fact, you probably flirt with it in your blog posts. But quickly hide it because you fear it will make your blog look unprofessional. Far from it, your style will make your blog irresistible.
I believe that the problem for 99% of bloggers is that they are afraid to let their real personality show. You were born unique. You just let the world convince you to be normal.
If you struggle with this call your best friend. Ask them to write a paragraph that describes your style. Ask your spouse to name the “unpopular” aspect about you that they adore. Go back and find the post that was a complete joy to write and ask yourself why.
Take your ad-hoc research and write a new “About Me” paragraph. Lead it off with… “My Style is…”
Embrace and use what you discover. Your readers will love the new you.