What is a Lead Magnet?
A lead magnet is information that your prospect customer would find helpful. This information is offered in exchange for the reader’s email address. The lead magnet can be digital or physical.
Selecting a Lead Magnet Topic
Your Lead Magnet should position you as an expert. You accomplish this by offering educational information. This information should not be advertising. Instead it should address the situation surrounding the prospect’s problem.
For example, if you offer copy editing, your lead magnet could address:
- Why Copy Editing is Important
- What You Should Look For When Hiring a Copy Editor
- When is the Right Time to Hire a Copy Editor
- Key Copy Editing Issues You Should Address Before Publishing Content