Getting your guest post accepted comes down to offering “value” to the blog publisher. For any blogger, content is super valuable. But not just any content, only targeted and researched content will catch the bloggers attention.
Everyday bloggers need to find something new to write. It’s inevitable that at some point, they will run out of topics. That’s when they turn to guest bloggers to fill the content well.
Now, all things being equal, your content will get picked for a guest post slot if you offer something that the blogger hadn’t considered. I’m talking about a gaping hole in their editorial calendar that they hadn’t noticed.
Once you find that hole, create a well-written post to fill it. In your “pitch email” tell the blogger why you selected the topic. Something like this…
“Hello, I spent some time going through your posts for the last year. You’ve covered the subject pretty well, but I noticed that you hadn’t written a post on (fill in the blank). So, I’ve written a post that fills this gap and explains….”
This pitch is music to a blogger’s ears.
Here’s how to find the hole in your guest posting target’s editorial calendar.