Getting your guest post accepted comes down to offering “value” to the blog publisher. For any blogger, content is super valuable. But not just any content, only targeted and researched content will catch the bloggers attention.
Everyday bloggers need to find something new to write. It’s inevitable that at some point, they will run out of topics. That’s when they turn to guest bloggers to fill the content well.
Now, all things being equal, your content will get picked for a guest post slot if you offer something that the blogger hadn’t considered. I’m talking about a gaping hole in their editorial calendar that they hadn’t noticed.
Once you find that hole, create a well-written post to fill it. In your “pitch email” tell the blogger why you selected the topic. Something like this…
“Hello, I spent some time going through your posts for the last year. You’ve covered the subject pretty well, but I noticed that you hadn’t written a post on (fill in the blank). So, I’ve written a post that fills this gap and explains….”
This pitch is music to a blogger’s ears.
Here’s how to find the hole in your guest posting target’s editorial calendar.
- Set aside an afternoon. That’s right, you can’t race through this. You need to spend some time with it. A few hours of undisturbed time should do it.
- Open up your favorite spreadsheet program and create three columns: 1) Post Title, 2) Post Subject, and 3) Good Fit. I’ll explain each right now…
- List the title of every post written in the last 12 months in under the Post Title column. Just copy and paste, it won’t take that long.
- Quickly summarize the subject of the post in column 2 (Post Subject). Scan the post’s tags and category to get a quick hint about the post.
- Go back through the list and put a check in column 3 for posts that feel like a good fit for your expertise and background. Just pick a few, don’t overwhelm yourself.
- Read the post’s you’ve targeted in column 3. Pay special attention to points that weren’t fleshed out. Look for areas where the blogger missed an important point or glossed over an area. Go ahead and bold the titles of posts that have obvious editorial holes.
- Now, go back and read the comments of the bolded posts. Look for reader questions that have gone unanswered. Answering these questions will give you great hints for post headlines.
At this point, you should have a great feel for the blogger’s topic and where need a little more help. This information is pure gold. Many times the blogger will not even realize that they’ve have gaps in their content.
One More Important Step
Your guest blogging target is an overachiever. They are always looking for the post that will attract hordes of people to their blog. All of them have one or two posts that worked wonders for their readership.
Find these posts. You can find them by looking for posts with a high number of comments, retweets, Facebook likes, or shares. Many times, bloggers will list their most popular posts in their sidebar.
Hopefully, the popular posts are the ones you’ve selected to flesh out with a new post.
If not, still study the post to uncover clues to its popularity. Ask:
- Was the headline particularly provocative?
- How did the post start? Did it start with a story? An interesting fact?
- Was the post especially long? Sometimes “epic” posts have so much content that they become extremely popular in the category.
- Post type – was this a mega list post with 50 or more items? List posts still work incredibly well and usually popular with readers.
Once you’ve studied the post, consider emulating the style and type of post. Like I said, the blogger is trying to catch lightning again – help them by writing a similar post with a fresh and interesting angle on the subject.
Ok get started.
Leave your questions in the comments.