I convince you to go on a cross-country road trip from my home in Monroe Michigan to Los Angeles. You agree, excited that we’ll explore the mysteries of marketing for 48 hours.
We load up our snacks and gear into a tricked out RV and get on the road.
An hour into the drive, you notice that I’m not maintaining a consistent speed. I seem to be accelerating and braking almost randomly. A few hours later you begin to wonder about the gas mileage of our land yacht. You ask when we might pull over for some petro and a bathroom break.
“When it feels right”, I say using my best Yoda impression.
Not wanting to walk to the next gas station you push…. “How long until we are running on fumes?”
“Don’t know. I don’t believe in gas gauges or speedometers for that matter. I drive by feel.”
How far do you think we’ll get?
Are You Running Your Marketing By Feel Too?
In 2015, you have the tools you need to run profitable marketing campaigns. The data you can track and analyze is clear and abundant. You don’t have to guess about the performance of your marketing. You can know.
But marketing metrics scares the beejesus out of most entrepreneurs. This fear is kneecapping your business.
We can help.
How to Make Sense of Your Marketing Numbers
In Episode 4 of The Marketing Huddle, we discuss how to make your marketing numbers work for your business. This episode is filled with tips and practical answers:
- Which metrics should you measure?
- Which marketing analytics tool is right for your business?
- How do you turn columns of data into actionable insights for your business?
This is just a start. Laura and I packed this episode with the nitty gritty details you like.
You can listen below or on iTunes.
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Sponsor Shout Out!
Thanks to S2N for sponsoring this episode of The Marketing Huddle. S2N is the only web design agency that I would trust with my brand. They are the real deal. Check them out here.