Social Media advertising has become a must-have tactic for growth-focused businesses. According to AdWeek, 70% of marketing chiefs plan to invest more on social media advertising.
Social media advertising can be daunting. Like Google pay-per-click, social ads require conscientious planning, execution, and optimization.
In this episode of The Marketing Huddle, Laura and I outline the steps you need to take to get started with Social Media Advertising.
- Several ways to use social media advertising to achieve your marketing goals
- The advantages of each platform including Facebook, Twitter, and LinkedIn.
- Some common social media advertising mistakes
- How to budget for your first campaign
That’s not all…
This Week in Marketing
Pinterest and Instagram are officially at war. Both platforms have introduced social advertising programs and are doing their best to win your business.
We discuss each of the platforms and offer our take on the merits of each.
Marketing MVP: Ragnar
We believe in the power of modeling top marketing performers. During each episode we identify a business, nonprofit, or business that is leading the pack with innovative marketing strategies.
This week we highlight Ragnar Relay. Ragnar is a 200-mile 12-person, 24-hour relay. It’s grueling and crazy fun. I just completed a Ragnar Event and had an insider’s look at how they use social media to build a loyal fan base.
Plus I’ve got some photos of me grinding out the miles for you at The Marketing Huddle.
Listen to This Week’s Episode
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