I’m a huge fan of guest posts.
But here’s the wrinkle. Everyone else is too. Top bloggers are flooded with guest post pitches every day. These days, the challenge isn’t writing the post, it’s getting your guest post request noticed.
The good news is that many guest post requests are rejected quickly because they don’t follow the blog’s post guidelines. Others are off-topic or poorly written. This means that you can increase your publishing chances by just spending time making your guest post pitch unique and following the rules.
Over the last few month’s I’ve been honored to have my posts featured on some of the most prominent blogs on the interwebs. Here are some of the techniques I used to get my Guest Post pitches noticed:
Stand Out by Blending In
Blog authors are looking for guest posts that complement their existing content. They welcome ideas and perspectives that fill in holes that they have in their editorial schedule.
You can help them by:
- Reviewing Past Guest Posts: This will give you great clues for how to write your guest post pitch and the eventual post.
- Study Headlines to Get the Tone and Voice Right: Review the archives of the blog you are targeting and closely study the headlines. Focus on the posts that generated large number of comments and retweets. You’ll be able to see how craft a post that has a great chance of getting an excellent response.
- Fill Content Gaps: Click through the blog archives and look for categories that are light on posts. This may be an area that the author would like to flesh out but has run out of ideas, time, or both. Help ‘em out and increase your chances of getting your post accepted.
Make it Easy
Blog authors are chronically short on time. If you make them work any harder than they have to they will quickly send your post to the trash bin. Your goal is to make your guest post easy and convenient to use.
- Send Post Photo Recommendations: Finding the perfect picture for a post can eat up a huge chunk of time. You’ll look like a superstar if you send a high-quality picture/photo along with your guest post.
- Be Happy to Edit: Many of the top blogs will edit your post to make sure it meets their style. Either they will do the editing or ask you to do it. Never hesitate to quickly edit your post. In fact, let the blog author know that you are happy to make any tweaks they want. Your willingness shows that you respect their quality standards.
- Customize Your Author Byline: Take a quick look at other guest poster’s bylines and revise yours to match the overall style. Pay special attention to how other bloggers use links in their byline.
- Be HTML Friendly: Let the blog author know that you willing to input your guest post directly into their admin backend. Even though many will not accept your offer, it shows that you are a pro that respect their time. If you are asked to input your own post, make sure that you observe the formatting conventions used in the blog. For example, use H1,H2 tags and bolding appropriately.
Be a Spectacular Partner
I make sure I let the blog owner know that I’m going to work my butt off to promote the post when it goes live. Being a good partner demonstrates that you understand your end of the “Guest posting bargain”. You are getting free traffic and visibility in exchange for your content AND support.
Here’s how you can be a spectacular partner:
- Be a Superstar Promoter: It doesn’t matter if you are heavy hitter or a newcomer, tweet, email, and post your butt of when your guest post goes live. Make sure the blog author sees you show up multiple times pushing the heck out of the post.
- Answer Comments: Answer and respond to as many comments as you can. Don’t assume that this is the blog author’s job. Remember they have little time. Jump in their and engage the audience.
- Don’t Piss in the Pool: Be gracious, neutral, and upbeat. You are borrowing the stage and you shouldn’t ruin your host’s brands by shooting off your mouth. If you do it once, you will never be invited back…anywhere.
You Can Do This
The hardest part about Guest Posting is making your first pitch. My motto is to jump in first, be afraid later. If you want to get a little more help on this I suggest reading Jade Craven’s Mini-Guide to Guest Posting and Chris Garrett’s Authority Blogger guide. Both of these ebooks have been a tremendous help to me.
Ok…you know what to do now. Comment below and tell me how you plan to put your guest posting plan into motion. Talk to me, and I will talk right back 😉