Are you wondering how to market your product without looking like an used car salesman?
Do you need to earn an income from your blog without scaring off loyal readers?
You aren’t alone. Many bloggers are realizing that their blog has to work harder and earn an income. The challenge is striking the right balance between marketing, education, and relationship building.
Lately, I’ve been talking a lot about Presell Posts. Presell Posts bridge the gap between education and marketing. Their job is to position your product as a solution while delivering relevant content.
Why Presell Posts Work
Your readers will appreciate these posts because they make it easier to do business with you. Let’s talk about some advantages that make Presell Posts a powerful business-building option.
Puts Out the “Open Sign”
I bet your readers aren’t aware that you are selling a product. Even though you have a services link your readers are used to going directly to your blog and reading the latest post. Presell Posts puts your services front-and-center. They let your readers know that you are open for business and have valuable services/products to offer. Many times, this is all that’s needed to start the sales train going.
Presell Posts provide a “reason why” for your purchase.
Let’s say you are a fitness coach that focuses on helping obese teenagers. Your Presell Posts can describe simple 30-minute fitness breaks that teenagers would find interesting.
Within this context, you can describe your 30-minute fitness service, where you go to the teen’s home and train them in their own backyard. The post offers a credible and helpful context that makes it easier for the customer (parents) to understand your service.
The best marketers maintain a list of possible customer objections. They work hard to answer these objections with every marketing tool at their disposal. In your case, Presell Posts can casually address objections without being pushy.
In the previous teen fitness coach example, talking about 30-minute training sessions addresses a big parent objection: “How will I find time to take my teenager to the gym?”
Doing Presell Posts Right
Presell posts work best as a supplement to your current editorial calendar. Resist the urge to publish 5 Presell Posts a week. You run the risk of leaning too much on the offer and ignoring the educational content that makes Presell Posts work.
I recommend adding one Presell Post to your monthly posting calendar. This gives you 12 opportunities to introduce your products and convert readers into customers.
If you are interested in the mechanics of writing a Presell Post then click here to get my free special report. I go into detail about how Presell Posts work and how to combine them with your overall blogging strategy.
What questions do you have about Presell Posts? Can you use them to offer your products and services?