Online copywriters can’t afford to rest on their laurels.
Even though social media has cracked open new opportunities to deliver great copy it has also flooded the market with fresh copywriting talent. If you make your living from writing then you need an edge.
Twitter to The Rescue
Twitter can offer a unique competitive opportunity for the smart writer
Twitter is a game changer. At its core Twitter is instant messaging on steroids. Instead of talking with one person, you can broadcast your thoughts to the world and anyone can vote on their value with retweets and mentions. Used creatively, Twitter’s instant feedback can rapidly refine your writing skills and immediately boost your persuasive power.
Let’s explore a few ways now –
Finding Hidden Benefits
Magical copywriters use exhaustive research to find the hidden hook (or premise) that opens their readers heart or wallet. Gene Schwarz, a legendary copywriter, calls this hook the Hidden Benefit.
Although there are dozens of ways to sniff out a hidden benefit, TweetChats as a quick and dirty way to get some preliminary clues. Tweet Chats are discussions organized around a specific topic that occur at a regular time. You can follow and participate in the discussion by following a specific hashtag for the chat.
These chats are attended by hard-core fans of the topic. They love to answer questions and have years of experience to back up their advice. Participating in these Tweet Chats often yield several hidden benefits that could have been overlooked.
Writing Game Changing Headlines
Headlines are the bread and butter of the online copywriting profession. Learning how to pack in the benefit is critical. Even better is writing SHORT benefit focused headline.
You can use Twitter to sharpen your skills by rewriting and testing different variations of post headlines. I often tweet up to 4 different headlines to test which variation gets the best result.
Twitter’s 140 character limit works like heavy boots on a jogger. Over time, the extra burden will make your headlines stronger, precise, and targeted.
Testing Your Call to Action
Many copywriters make the mistake of guessing about how their customers will respond. They “hope” that they’ve set the right price, created the best guarantee, or used the right copy for their “buy now” button. Guessing is wasteful and entirely unnecessary especially when you have Twitter at your disposal.
I’ve noticed that a quick question to my Twitter followers immediately provides valuable information. If you don’t have a big audience then reach out to specific tweeters and bloggers who are active in your niche.
Experiment with Twitter and learn how to harness it get real-time intelligence to strengthen your writing. It might be the edge you need to stand-out from the pack and out-hustle your competitors.
Give me a shout in the comments and tell me how you are using Twitter to sharpen your writing skills.
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