It’s 700 words – sometimes.
I’ve seen many 1,000 word posts do extremely well – occasionally.
The other day, I had a mind-blowing perspective change while reading a 200-word post.
So the answer is: Don’t ask the question.
Why Word Count Is So Seductive
If you’ve been blogging for more than 20 minutes you realize that “blogging is easy” pundits are lying to you.It’s hard to write well.
Word count is the most popular question because it points to a secret equation for success.
Something like: Headline + Blog Type X Word Count = Unchallenged Authority.
Heck, I’ve manipulated and tested every iteration of this equation and others. At the end of the day, it seems like…
Word Count Is Only A Crutch
Our brains are goal-satisfying machines.
Right now your brain is busily allocating resources to deliver the results you want.
If you set a word-count goal, your brain will immediately begin offering 100,200,300 words. The words will be disorganized and irrelevant but they will meet the word count goal.
You can help things a bit by adding “quality” to your goal: “I need to write 300 quality words.”
Again, the hamster wheel sitting on your shoulders will search for 300 of the best words possible. Most times your brain will pull from buzzwords, jargon, and corporate-speak to satisfy the requirement.
We can short-circuit the process by adding further qualifying the goal by saying: “I need to write 300 quality words that relevant to my reader’s experience”
Now your brain pauses to get clarification.
You’ll find yourself wondering:
- Who is my reader?
- What does my reader want to learn?
- Which of my experiences are most helpful to the reader?
How can I relate to my reader in a personal way and gain their trust?
Getting answers to these questions is the first step on the road to building a kick-butt blog. In fact, the answers are essential to building a kick-butt business too.
By the Way…
Our last goal: “I need to write 300 quality words that are relevant to the reader’s experience” can be shortened to: “I need to write words that are relevant to the reader’s experience.
The number is not needed. It has zero value. The real prize is writing something you want to write and your readers want to read.
Word Count: 430