Over the last two months the keyphrase “Facebook logo” and keyword “Facebook” has been my top 2 traffic producers. At first I thought Google Analytics was recording the visits incorrectly. Although, I’ve written over 500 posts, only 2 have dealt with Facebook directly. These two Facebook posts were “good” but not written to attract Google’s attention. Yet, one of them “Can Facebook Grow Your Blog” consistently brought in free organic traffic from Google and I didn’t have a clue why.
In Google Analytics, you can create a report that shows top keywords along with the search engines sending the traffic. When I ran this report, I saw that almost 98% of the traffic from Facebook logo and Facebook was sent by images.google.com, Google’s search option for images. This information only muddied the analysis.
- Facebook isn’t a focus keyword for Pushing Social – far from it.
- Only two posts focus on the keywords “Facebook”. None of the posts used the keyphrase “Facebook logo”
- Although optimizing images by providing an “alt tag” description is still effective, I have to admit that I frequently forget to do this step.
Google Images Provides a Clue
I visited Google Images and typed in “Facebook logo”. Scanning the results showed that pushingsocial.com was listed as a result for Facebook Logo. The result was above the fold and one of the top three listings.
Pleasantly surprised I clicked on the image. Google offers a nice view of the image along with some great info about the page showing the image. Right there in bold type at the top is “Can Facebook Grow Your Blog?” along with a nice “Visit page” button.
It made sense that anyone searching for a Facebook logo to add to a blog post or article might be interested in my blog post too. Also a quirk in the Google Images interface often sends clicks through to the original hosting site if someone clicks on an image in this expanded view. I’m sure that this contributed a fair amount of mistake clicks.
Know I knew “why” I was getting the clicks – but I still wasn’t sure “how” Pushing Social was ranked for the term in the first place.
My New Favorite “Set and Forget” WordPress Plug-In
I pulled up “Can Facebook Grow Your Blog?” and took a look at the HTML code for inserting the image into the post. I was looking for the “alt-tag” description for the Facebook logo image. There wasn’t any. Like I said, this is typical, even though I preach systematic SEO optimization, I often forget to do it myself.
But when I moused over the image, I saw the title of the post used as the title of the image! Technically this shouldn’t happen. But in this case, it was like I had correctly set the title and alt-tag for the image.
Great but WHY? Finally, I remembered that over a year ago, I installed a plugin called –
The funny part is I that talk extensively about this plugin and other SEO blog techniques in my blog marketing course but somehow this little gem slipped my mind.
Once installed, this plugin will dynamically use the title of your blog post as the title and alt-tag description for the image. Basically, install the plugin, configure it, and forget it. It would dutifully save your SEO butt every time you publish a new post.
Mystery solved. SEO Friendly images had contributed over a 100 new visitors to my blog in August, many of these visitors signed up for blog updates, used the Blog Scorecard, and registered for the Blog Marketing video course. The plugin is free making the results especially rewarding.
So the One Thing I have for you today is install SEO Friendly Images, configure it, and go about your business. This is the best way to get a little extra traffic for minimal work.