This week I want you to focus on what you do exceptionally well. Look for ways to turn connect your business or personal goals to your talent. Be relentless because this is how you’re going to have the most productive week of the year.
Practically, focusing on your strengths means:
Are you a tenacious researcher?
Compile a list of 101 resources for your blog niche. Make this project your top priority. Spend the most productive part of your day in the zone uncovering gems and connecting the dots for your readers.
Are you better at writing fiction than non-fiction?
Instead of killing yourself writing crap you hate, write a business parable about your subject. Build a character, create a plot, break one long post into 3 chapters, and publish. Who said that non-fiction is the best way to communicate ideas? Show us what you got.
Are you better at creating ideas than implementing them?
Ok, spend a week dumping every idea you can into a mindmap. Forget about execution, just list the idea. On Wednesday, look at your list and rank order them based on their feasibility. Select 1 idea that gets you fired up. Now, talk to someone who excels at executing ideas (hint…hint).
Ignore Your Weaknesses
I am horrible at correctly using past and present tense. I have a mediocre grasp of grammar at best. I tend to get bored easily. I abhor details and pick fights with people who love them. I start strong, finish strong but tend to meander in the middle.
These are my weaknesses and I spend zero time trying to reduce, compensate, or eliminate them. I’ll do that when I’ve retired. As a newly minted 40-something, I’m coming to grips with the slipperiness of time. I’ve got a lot to do and I don’t want to spend time trying to reboot my personality and skills.
Every once in a while, I take a weakness that is costing me time and/or money and try to fix it. I think of this exercise as a hobby – giving myself permission to drop the hobby and get back to doing what I’m good at.
I suggest you do the same.
One exception: Being rude or cruel to people isn’t a weakness. It’s a character flaw that must be fixed.
The Best Content is Positive Content
Your readers want to feel great. They want to finish each of your posts saying “hell yes”. They want to feel powerful, smart, beautiful, healthy and wise. I’ve learned that I can help my readers feel awesome IF I’m doing what I love.[Tweet “Your Content Echoes Your Focus”].
I’ve watched bloggers who wallow in weakness, self-doubt, rationalization, and passive-aggressive introspection. Reading their content is like being buried alive with nothing but a bent straw for air. You feel claustrophobic, trapped, and helpless. Their content echoes their focus. They draw a crowd of graveyard tourists but always abandon their blog and business. If you’ve started down this road, take this opportunity to make a U-Turn.
Write down your strength. Schedule an hour down the most productive part of your day to do your thing. Oh, one thing first, tell me your strength in the comments below.
Ok. Do your “thang”