Think of your blog as a restaurant. You bring ideas, the ingredients, into the kitchen. Your chef (you or a team) creates the content. You or your team delivers it to your readers via blog posts, video, infographics, presentations, tweets, etc.
The best restaurants run according to a carefully structured checklist. This checklist insures everything is completed with the same level of care and attention.
Your can use a checklist to get similar results.
This week focus on analyzing your blog and creating a checklist for these activities:
- Getting Post Ideas
- Writing Your Post
- Publishing Your Post
- Promoting Your Post
Be anal. Figure out every step. For example, here’s an overview of Pushing Social’s Post Publishing Process:
- Write the posts SEO title and meta description. Use Scribe for suggestions on ways to improve the post’s SEO Score. I use a combination of Scribe and Yoast’s WordPress for SEO plugin.
- Schedule social media broadcast in Hootsuite for Twitter, and Facebook.
- Schedule 3 twitter posts for 9AM, 12PM, and 7PM
- Schedule LinkedIn update via Oktopost. Oktopost makes it super easy to update your timeline and LinkedIn Groups
I’ve consistenly followed this checklist for 3 years with great results.
With a checklist you can see areas that can be automated to get the same results in less time. For example, in my checklist, steps 2,3, and 4 could be delegated to a team member or a trusted and trained virtual assistant (VA).
Without a checklist its impossible to target areas that need improvement. I often see blog publishers who religiously perform tasks that have zero impact on the success of their blog posts. They’ve done these tasks out of habit for so long that they become invisible. However, when I help them create a checklist they see that only 20% of their actions are delivering results. This means that they can safely eliminate 80% of their to-do list!
Create your Checklists.
That’s just one thing that will accelerate your success this week.