There’s a parable about the power of belief. The parable starts with two farmers. Each farmer was barely surviving during a drought that threatened to wipe out their harvest. Both farmers went to church, went to the altar and pleaded with God to send rain. One farmer, went home, sat on his porch and searched the skies for signs of rain. The other farmer went home, put on his overalls, climbed on his tractor and spent the afternoon tilling a new field. It was back breaking work but the farmer stuck with it until dusk. On his way home, the other farmer asked him, why did you till a new field?
The farmer said “If you pray to the Lord, you better be prepared for rain”. He turned and went up the road just as a rain-soaked wind blew across the field offering the Lord’s answer.
Sappy, I know but I believe that before you expect good things make sure you have done everything to take advantage of the opportunity.
Preparing for Rain:
Be prepared ahead of time to leverage the exposure from influencer mentions and guest post opportunities. You should have the following tools in your toolbox:
Free Lead Magnet Offer: Without a lead magnet you are flushing your new readers down the toilet. Getting an email address gives you an opportunity to turn curiosity clicks into repeat visitors, leads, and customers.
Custom Landing Page or access to someone who can quickly create a custom landing page
Sublist set-up in your email autoresponder for important/high visibility guest-post opportunities. This sublist will be populated by a custom opt-in form on your custom landing page.