Have you watched Moneyball?
I’m not a baseball fan but I love a true David and Goliath story. In this case, the Oakland A’s are David, and Moneyball is about how this poor team of broken players set a American League record in 2002 by winning 20 games in a row.
Here’s the synopsis –
There are two types of teams in baseball – poor teams and rich teams.
Rich teams have the money to buy the best players. They have the best facilities and routinely use their financial muscle to beat all comers.
Poor teams don’t have the cash. They struggle year to year working with the best they can get. The Oakland A’s was the poster child of Poor Teams. They couldn’t even afford to offer free soft drinks to their players. In spite of this, the A’s still managed to have winning season. But at the end of these seasons, the Rich Teams swooped in, put more money on the table and lured the A’s best players to their roster.
Billy Bean the GM of the Oakland A’s had a choice. Keep playing the Rich Team way or reinvent his team to win with what he had. He chose to reinvent his team (and baseball) with a new “by the numbers” approach called Sabermetrics.
Sabermetrics uses sophisticated statistical analysis to find undervalued baseball players. Using Sabermetrics, Bean realized that to win his players needed to “get on base.” Getting on base meant increasing your chances of scoring and scoring wins games. Sabermetrics helped Bean find low-cost players who could get on base.
The result? Bean slashed his payroll, assembled a team of undervalued and discarded players, and won 20-games in a row. Gosh I love stories like this.
You should too if you publish a scrappy poor blog.
What Does Baseball Have to Do with Blogging?
The Moneyball lesson is that rule-breakers and common-wisdom heretics win. They win by following a simple strategy that uses what they’ve got to win. They have relentless Focus (Follow One Course Until Successful).
Look, you can afford to use Google Adwords retargeting, unleash an army of SEO specialists to boost your rankings, marshall your audience of 100,000+ visitors if you are a rich blog. But Poor Blog’s have to do more with less.
Folks like you and me need to play MoneyBlog.
Warning: what you are about to read challenges the prevailing Karma Code wisdom. My strategy is ruthlessly focused on one specific objective.
The Oakland A’s wanted players who can get on base. MoneyBloggers write posts that get subscribers.
Subscribers are people who have taken action on your blog. This action could be:
- Signing up for your complimentary special report
- Subscribing to your YouTube Channel
- Subscribing to your iTunes podcast and leaving a positive review
- Requesting a free consultation
We don’t lose sleep over retweets, linkedin shares, Facebook likes or comments. These things are nice but they don’t build a winning blog. Subscribers do.
Why the MoneyBlogging Approach Works
Traditional blogging advice always tilts toward the “Get More Readers” approach. The problem is attracting readers is getting harder and more expensive to do. Rich Blogs have it made in the shade. They have cash to buy subscribers. They can afford a down month while they test a new tactic. They can recruit up-and-coming writers with guaranteed audiences.
Rich can play the “Get More Readers” game and win.
MoneyBloggers play the “Get More Subscribers” game. We work with the readers we have. We make 100 readers work as hard as 10,000. We are taking the calculated risk that having access to a person’s email inbox means we’ve earned trust. We use this trust to build rock-solid relationships. We use these rock-solid relationships to build income and multiply or meager marketing budget.
3 MoneyBlogging Techniques You Can Use Right Now…
#1: Track your subscribers
You need to know where your email subscribers are coming from. Do this with Google Analytics. Set-up an account and install Google Analytics on your blog. Next, set-up a Goal that triggers whenever someone subscribes and reaches your “Thank You Page”.
Now set-up your Google Dashboard to show you a table of your top 10 blog posts for the month ranked by subscriber count. You want to pay attention to the blog posts that contribute the most subscribers.
#2: Create Something to Offer
I’m not talking about blog updates. I’m talking about valuable, packaged content, that you use to bribe readers to invite you to their email inbox. I show my Side Income Blogging workshop members how to do this quickly and still get great results.
Look at your sidebar. Are you offering a great educational special report, webinar, or video? You can’t be a MoneyBlogger without it.
#3: Learn How to Write MoneyBlog Posts
Use your Google Analytics data to identify and deconstruct posts that get subscribers.
- Headlines: Did you use a specific type of headline? Test variations of the best Moneyblogging headlines to zero in on a template that works consistently
- Blog Post Type: My product-solution-application template always converts readers to subscribers. I use it in almost every post I write. What blog post type works for you? If you writing toolbox is a little sparse, enroll in my workshop to add 7 MoneyBlog post templates you can use right now.
- Call to Action: Are you asking your readers to take action? I’m not talking about pretty buttons, I’m referring to value-focused invitations embedded into the content of your post. Your top Moneyblogging posts probably have a great call-to-action nestled in the meat of the post or the last paragraph. Find what worked and start using it consistently in all of your posts.
Am I Asking You To Compromise Your Passion or Sell Your Soul?
No. I am telling you to stop playing the blogging game with the wrong playbook. I suggesting that you use your obsession, focus, and story to inspire your readers to join your team. They join by subscribing. Your goal is to win with what you got. That’s Moneyblogging.
Like it? Have you playing the Rich Blog game too long? Talk to me.