Time to open my kimono and show you how we do what we do here at Pushing Social.
It seems fashionable to reveal your financial records to the world. Shoot videos about my cool man cave. Give an interview from behind the wheel of my new Lexus. I call it Achievement Porn.
Sorry – There’s no way on God’s green earth I will be doing that.
Business is about Winning
Much of what we do at Pushing Social are trade secrets. We compete in a hyper competitive niche with zero barriers to entry. Anyone with an Internet connection can hang a shingle and call themselves a content marketing consultant. It’s not my job to make those guys jobs easier – my employees and family want me to make life as difficult as possible for our competitors.
So I’m happy to have coffee with my peers but we won’t be opening our books.
Should you? Nope.
Several years ago, the Social Media space was hit upside the head with the idea of radical transparency. The rationale was customers want to know who they are working with. The more information you shared the better. Credibility was the issue and early social pioneers wanted to show they were the real deal.
Hence the monthly income reports and annual Achievement Porn.
I never bought into this because I know how easily the “proof” can be faked.
I also know that one person’s success relies on their circumstances, background, expertise, and thousands of intangibles that aren’t included in the monthly income report. These reports aren’t useful because they aren’t relevant – customized for my unique circumstances. There’s no way they could be.
The best way to emulate someone else’s success is to hire them and model their actions. A blog post won’t do it.
Yes, a blog post or income report may point you in the right direction but that’s not enough.
Quick Aside: I do have 7 marketing tactics that I’ve used for 20 years. I use them because they never fail to work. Check ’em out here.
The Golden Years
Several times last year, I read about experiments where uber successful marketers decided to start over with a new venture. They swore off help from their current business. They wanted to show that their secret sauce was applicable in any situation. It was equally entertaining to see them get eaten alive by the current marketplace.
The marketing ballgame changes every quarter. Last quarter’s wunderkind is this quarter’s cautionary tale.
This isn’t 1996 when the World Wide Web was the shiny new thing.
or 1999 when we were blown away by blogger
This isn’t 2004 when “The Facebook” first creeped you out with it’s “poke” feature.
or 2006 when writing a business blog was pretty darn revolutionary –
It’s 2016 people and decade old tricks won’t work.
So if you read an income report from someone who started their business in the Golden years, realize that they are playing with a different set of toys than you are. Their tools are different, their opportunities and relationships are different. Read these reports like you would a good Ron Chernow biography about a long-dead titan. Yes you can glean some trues, but don’t expect to get a blueprint for turning around your specific business in your corner of the world.
You’re going to have to work your butt off creating a unique value, process, and culture to be successful. My advice doesn’t get me invited to the cool kid conferences but it’s the truth. You deserve it.
Sorry About That Clickbait
So nope, I won’t be sharing my hard-won competitive secrets with you. Our clients get ‘em. Our Content Toolbox members get some. Marketing Huddle listeners get a fair bit of ‘em too. But like I said, abstract “how to” can only take you so far without customization.