Your blog’s success depends on more than just excellent content.
Every part of your content strategy needs to firing on all cylinders to grow your audience, readership, sign-ups and sales. This week’s Outside the Echo Chamber hits some of my favorite tactics – Metrics (blogging by the numbers), Twitter, Email, and good old-fashioned grit.
Now for the Round-up
Excellent blue-collar post reviewing the right mindset and skill-set for evaluating the health of your posts. I suggest you work through this post slowly and make an action-list of what you will put into action.
PR is evolving from corporate communications to content communications. This article does a great job of walking you through how to use Content as a public relations weapon.
This is a super-smart post detailing some smart ways to work user generated content into your email content. Take a look and start thinking about how to encourage your fans to share content that can be used to boost your email campaigns.
This post is a little heavy on the self-promotion side but it does share 3 easy steps to getting the most out of your Twitter strategy.
Content marketing strategies can be tripped up by a variety of factors, lack of resources, time, or expertise to name a few. But this article highlights the most important success factor (IMO) – disciplined attention. A finely tuned attention span allows you to work harder, smarter, and longer than your competition. Take a look, make a personal plan, and execute.