Fall is here and we are moving into the make or break season for many businesses. If you are using content to attract readers, leads, and sales then you’ll need all the ammunition you can get. I’m here to help. Take a look at these excellent “skill-building” posts –
Marc Ecko’s 10 Rules for Getting “Influencer” Attention
You are in the media business if you publish a blog. You are in a day-to-day fight for attention. Buckle up and start competing for eyeballs and read this post for some clever ideas.
How do you persuade someone to pay for “free” information?
By far, this post is the most insightful post I’ve read ever. As you know, I’m the permanent enemy of the Unicorn Union and the Kumbaya Krew (settle down the misspelling was intentional) and this post kicks the “give until it hurts” nonsense a sound beating. Check out this post, bookmark the blog and visit often.
The Karate Kid: A Parable for Your Startup
Another excellent rant from Amy How. This post pops the idealistic view that passion will save the day. Instead, Amy encourages us to model craftsmen who focus on smart work mixed with diligent planning. Go read it Daniel-San!
10 Embeddable Media Sources for Content Curation – Oreo Cookie Style
Embeddable media like YouTube, Twitter and Pinterest adds visual interest to your blog posts. This timely post shows you where to start.
How Google is Forcing Your Content to Get Better
I want to hate Google. I want to rant, rave, threaten, stomp, and shout. I can’t. Google is right for protecting its users from crappy content. First they forced online marketers to earn their spot in Gmail users primary inbox. Now they are making it easier for searchers to ask a natural question and get search results. What does this mean for you and your content marketing plan? Check out Dr. J.
Storyselling: When Your Customers Don’t Want to Be Sold
My definition for content marketing is writing stories that sell. I found a little support for this notion along with some strong analysis from Crazy Egg. This post adds a twist, how do you tell a story to customers who are stingy with their time and cash? Go get it.
The System That All Creative Geniuses Use To Develop Their Ideas
I’ve been reading a lot of Cal Newport, “So Good They Can’t Ignore You”, and Peter Sims, “Little Bets”, to understand the formula for predictable performance. This post does a great job of digging into Peter Sims’ awesome book Little Bets and makes it easy to apply a few nuggets to your blog and business.