I used the Labor Day holiday in the U.S. to give me a little more time to dig for some gems in my RSS Reader. We’ll hit on some of my normal themes: “getting stuff done”, growth hacking, copywriting, and more.
Let’s do this:
How to Embed a Pinterest Board on Your Website
Pinterest is rarely on my shortlist of marketing channels but I was intrigued by this article. I noticed that smart folks like HubSpot are embedding Pinterest photos in their blog posts. This is a clever way to draw visitors from Pinterest and engage visitors on another platform. This article shows you how to follow Hubspot’s lead.
What 7 Legendary Copywriters Can Teach Us About Web Copy
Copy – the words on this page – is the building block of successful marketing. The masters of the art wrote hypnotic copy that built iconic brands. You can a learn a thing or two from them.
73% revenue growth, growth hacking starts now – August monthly report
I’m digging deeper into the Growth Hacking toolbox with this fascinating article from Dan Norris. Pay attention to Dan’s unconventional and brilliant startup he created on the fly to test a business idea. Spoiler Alert – he’s knocking it out of the park with WPCurve.
Corporate Storytelling Lessons from Kevin Spacey
Last month, I lost 8 hours of my life to Kevin Spacey and NetFlix’s brilliant drama “House of Cards”. Spacey recently gave a speech where he discussed the role of content and storytelling in modern entertainment. This guy is friggin brilliant and I’m embarassed to say that many of us content marketers are not even close to his level of insight. Take a look.
Three Lessons Learned Doing Content Strategy for a Startup What’s the difference between website user-experience copy (i.e. navigation labels, button text, etc.) and content? Ben Barone-Nugent offers a brilliant analysis of how nimble content marketers can create compelling user interfaces that echo the businesses core story.
How To Read Way More Books (And, Thus, Know Way More Stuff) Do you want to write better stories? Do you want to give better keynote speeches? Wish you were a smidgen more creative? Read more. In fact, read a lot more. This article offers a few counterintuitive and super useful ways to add a couple more books to your weekly reading list.
What Exactly Does Google Consider High Quality Marketing Content? Now that’s a great question. We are all borrowing Google’s traffic, it pays to understand how they evaluate content. Hubspot does a great job reading Google’s tea leaves and delivering some valuable tips for seducing the World’s Librarian.