This week, I focused on day-to-day, how to get things done, articles. This included marketing automation, split testing, Google Analytics and decision-making.
Let’s get to it.
Wade Foster and his team created Zapier. This app is a close cousin to IFTTT and makes marketing automation incredibly easy. In this Podcast from the Ari at Less Doing, Wade discusses how Zapier was built and his favorite marketing automation “Zaps”
You have to get good at collecting and evaluating metrics from your content marketing efforts. This list is a great place to start. Some of the resources are a little dated but there is still enough here to whip your Google Analytics into shape.
Split Testing is showing your audience two different creative variations of a page, post, headline, theme, etc. The test often uncovers ways to increase conversions with a simple tweak. The problem is that Split Tests are a little difficult to set-up. This post outline 23 ways to make the process easier.
I had testing on the brain this week and it shows in my reading. This post takes a different approach. Neil does the work for you by giving you 11 tests that are likely to yield useful information.
Ever heard of App Sumo? How about Mint? Noah Kagan is the marketing genius behind both of these popular platforms. As you would expect, Noah had a lot on his plate. In this post, he reveals his decision-making process.
This Week on Pushing Social
The Rise of Authority: Or Why Being An Expert is Not Enough [Tweet “The Rise of Authority: Or Why Being An Expert is Not Enough https://bit.ly/19CNQBt”]
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[Tweet “What Is The Key Difference Between Good and Great Content? https://bit.ly/155Eugs“]
[Tweet “Is It Time to Turn Your Blog Into A Business? https://bit.ly/1c3RFjS”]
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Day 24 of the 30 Day / 30 Blog Challenge
You can join and start your 30 Day / 30 Blog Post journey at any time – just count out 30 days, note the final day on your calendar and start writing!