Sales professionals are getting a whole lot of nothing out of the content marketing revolution.
Marketing professionals are loving life. Content marketing is stuffing the top of the pipeline with eager information-gathering readers. Sophisticated email campaigns and social media engagement turns these readers into a community of brand admirers. Like, I said – life is good.
But right now, in millions of offices, a sales professional is working her butt off trying to get the other guy to sign on the dotted line. They have a few fact sheets, printed from the website, and a few blogs to work with. For these folks, content marketing is a whole lot of warm and fuzzy talk that doesn’t move the needle.
In Episode #3 of The Marketing Huddle, Laura and I turn our attention to supporting the guys who bring home the bacon.
- What content marketing should do for the sales team.
How to equip your sales team with well-crafted content that helps them close the deal
How to pre-sale prospects to accelerate the sales cycle and get more “Wins”
Best practices for using LinkedIn to prospect and get past the gate keeper.
This is my favorite episode so far. It has all the nitty-gritty action steps that “doers” love.