Salesletters and landing pages scare the beejesus out of the most hardy marketers. Even though I have written my fair share the entire process still leaves a knot in my stomach.
Copywriting is hard
Even though blogs like Copyblogger offer useful guidance; it’s still difficult to craft a winning piece. Headlines are tricky to write. Leads are notoriously difficult to pin down and the rest of the letter requires frequent tweaking and rewrites.
Modern salesletters rely on solid copy and professional graphical assistance. The Social era has ushered in a refined sense of design and presentation that has become the price of entry for savvy marketers.
The days of using free clip art and “ok” graphics are over. Customers have a discerning eye. They are looking for the small design touches that project professionalism and expertise. Sales letters and landing pages that look cheap are penalized with low conversions and sales.
Pulling It All Together is a Pain
Successful online marketers must weave copy, graphics, and solid CSS/html coding skills to be able to pull off a successful project. Although WordPress provides the platform it hasn’t had a simple and elegant salesletter and landing page solution
To pull off a great landing page you needed to pay through the nose for a designer, coding team, spend hours tweaking the code yourself (painful and expensive), or purchase complicated options that get you close to your goal and then cobble together a solution.
I purchased Premise because I’m routinely dissatisfied with my landing pages. With other solutions, I usually spend hours cussing and shouting and end up with a hokey page that I eventually abandon.
However, Premise is a different experience right out of the gate.
Here are some of the features that I found the most helpful:
Premise is a WordPress plugin. Just ftp the file to your plugins folder, activate it and It’s ready to go.
Modern Template Options
Premise comes with 6 ready-made templates. They include: A simple sales page, a content landing page for SEO mastery, a pricing page to elegantly present your call to action, an email list building opt-in page, a modern video landing page, and the show-stealer – a Tab Scroller page.
The Tab-Scroller template allows you to break up a long salesletter into tab-sized chunks. This is a great option for people selling high-dollar products that need a long-salesletter format. I would have paid double for just this template alone.
You can take a peek at the content landing page template here
The Manual is a Full-Throttle Copywriting Course
The Copyblogger Media team hard-coded their copywriting insight right into the sample copy for each template. So, you get a copywriting course along with the Premise tool. This is a surprise and delight that doubles the value of the tool.
You also can access the growing content library via a button within the tool or the Premise members area.
If you are new to copywriting then you are getting a tremendous value. By the way, this is approach is an excellent example of Copyblogger’s Teaching Sells method – but I digress.
Many of the important design elements for each template is easily configured from a central dashboard. This means that you can change the colors, font, and styling of your page to give it a unique look and feel.
Tracking Built Right In
I’m a testing junkie. In my opinion, testing determines who wins and loses online. Thankfully, Premise is singing from the same song sheet.
Google Optimizer, the best free testing software available is built-in to Premise. This integration enables you to quickly set-up A/B tests for each of your landing pages. The configuration is quick and painless.
This is a game-changer for many WordPress based landing pages.
Premise plays nice with the Scribe plug-in and brings in much of its functionality directly into the Premise interface. While I’ve sporadically used Scribe for blog posts, I plan on using it religiously to tweak pages for Google love.
Is Premise For Everyone?
Premise is tailor-made for marketers who use WordPress for building money-making websites. It also is good fit for content marketers seeking to attract traffic with search optimized pages.
Even if you aren’t selling a product or building an email list, the copywriting course embedded in Premise will improve your writing in general.
You can check out Premise for yourself at www.getpremise.com (affiliate)