James Carville, Former President Bill Clinton’s campaign manager coined the iconic phrase “It’s the Economy Stupid.”
This phrase clarified the campaign’s strategy – focus voter attention on the economy, every day , all day. The strategy worked. Bill Clinton won staging an improbably come from behind victory over the first George Bush.
I have a similar phrase. It’s not as iconic but it works.
“It’s the System Stupid”
Making money with your blog comes down to doing several important actions in the right order. These actions should be done automatically, accurately, and relentlessly. This is the system. It should work for you even while you’re sleep, quietly turning readers into subscribers, subscribers into customers, customers into evangelists.
It’s the System Stupid.