I want Google+ to succeed. As a marketer, I want more options for reaching my audience. Google+ was positioned as a Facebook and Twitter alternative and I eagerly set-up my profile page and began piling up the ‘Plus Ones (+1)”
I was in good company. Chris Brogan, Guy Kawasaki, Martin Shervington, and Ryan Hanley, all excellent marketers and thought leaders invested time and energy into demystifying Google+ for the rest of us.
But…Google+ started to lose traction. It seemed that Facebookers weren’t willing to shift to Google+ even if they used Gmail, Google Docs, Google Drive, and YouTube. Twitter continued its dominance as the ultimate meme platform and quick update service. Google+ seemed lost in the confusion like a smart presidential candidate stuck in the kiddie table debate.
A few weeks ago, Laura and I wondered if Google+ still made sense as a marketing platform. Listen to our opinions here:
Get the show notes here.
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