Remember, you’re talking to Stan the Man here so we can cut through the bull. You want your blog to reign supreme for the next decade at least. I get it. So let’s talk about that.
By the way, while I am a legend in my own mind, I don’t have a plaque or degree that qualifies me to give you advice. After all, Pushing Social is still chugging up the mountain puffing “I Think I Can, I Think I Can!”
However, I have spent considerable time watching top bloggers and asking…
“What’s next for this blog?”
What do you do for an encore, once you’ve attracted 170,000 followers, packed an email list with 140,000 subscribers and get hundreds of comments per post?
Think about it…
Ten years from now will people remember your name? Will new acolytes tell stories of your exploits like Achilles at Troy? Or will you fade away only to be remembered by the Googlebot.
Before you go off and mastermind with your fellow A-Listers, let me give you a little free advice from the perspective of a devoted fan.
Broaden Your Horizons
You had to have some serious chutzpah to climb to the top of your niche. You take risks, made some mistakes, and came up with a few shortcuts. I bet that your hard-won wisdom applies to others areas outside your primary interest.
If so, let me have it.
Time management, productivity, and personal development are all fair game for a post series or even a product.
It will feel weird even inauthentic at first but I bet you will rock the house. If you are worried about fracking your current brand then spin off another blog. It’s cool. Everyone will think your brilliant.
Mentor and Coach
I would kill to pick your brain for an hour. I’m sure that hundreds of your readers would love the opportunity too. I understand that this is not a smart business move. Most people would demand 24 hours a day for free. But you are smart enough to get around that.
Launch a Private Forum:
It’s nice being able to get quick access to Darren Rowse, Chris Brogan, Brian Clark, and Sonia Simone through the Third Tribe. Take a page from their book and see if you could charge a little for access.
Do a Q&A Webinar:
Pull out one of your killer topics, talk about it for 20 minutes and then open the phones for questions. You can even turn it into a publicity stunt by running the Q&A for 24 hours. Go ahead and push your products during the Webinar.
After all, you will be right there to answer my questions and overcome my objections.
Run Group Coaching Sessions
There are a few serious readers out there that would pony up the dough to speak to you directly. As a rule I wouldn’t recommend trading hours for cash but you can price these sessions to make it worth your while.
Tackle a New Medium
Blogs get boring after a while. It helps to change the speed and use another medium to reach your audience in a new way. I’ve just started a Podcast which has been scary but easy way to spice up the mix.
Try vlogging and use your star power to pull in the celebrities in your niche. Podcasts are easy to do and adds a voice to your prose. You might even shift your time and energy to another platform like Facebook. The Copyblogger Media crew pulled this off brilliantly. You can too.
You’ve been flirting with me for a while – now it’s time to close the deal. I appreciate the steady supply of knowledge but now I’m starting to feel like a mooch.
Go ahead and offer me something that I need that comes with your stamp of approval.
Sure, people will hate on you for daring to feed your family or pay the mortgage. Pay them no mind. Your real audience will stand up, applaud, and buy.
Pull a Madonna
The (original) Pop Queen stayed relevant for decades by changing her personae to match the times. This strategy rocks. Jon Morrow says that being boring is the Cardinal Sin for online marketers. I owe Jon a fist-bump because he’s dead on.
So change your logo. Redesign your blog. Blog less. Blog more. Be edgy, undisciplined, and passionate. Do whatever you want just don’t be boring.
What About the Rest of Us?
You don’t have to be an A-lister to shock the living hell out of your readers. As a matter of fact, I bet that you’ve secretly wanted to let your fists fly but have been held back by the “rules”.
How about you get a little crazy and act as if you were an ultra-popular A-lister. Imagine that you had the power to move thousands at the click of a button.
What would you do?