The first question is:
“What do you do?”
Easy question with a simple answer for most. For years my answer was “I’m in advertising.”
Usually the answer to this question fits neatly into a job application form field.
By now, you know that the answer to this question doesn’t define you but it’s a start.
The second question is:
“What are you passionate about?”
This question isn’t so easy. You can almost feel your brain flip the switch from Left Brain to Right Brain. People get real quiet whenever I ask this question because they are trying to connect with their values and the stuff they really believe in.
I’m passionate about the intersection of technology and marketing. (I know this sounds pretentious but I actually am passionate about this stuff. God help me.)
Often what you are passionate about isn’t what you do but we’ll leave that one alone today.
I borrowed the third question from Carmine Gallo, the author of Talk Like Ted:
“What makes your heart sing?”
What are you feeling now? This answer doesn’t come up in job interviews. It definitely touches your core beliefs. Most importantly, whatever makes your heart sing pushes you to connect with “why” you keep working, learning, and fighting.
I bet that this question rocked you back on your heels a bit. Somehow you know that what makes your heart sing is different that your passion. It’s profoundly more important.
Helping people find their unique and value skill is what makes my heart sing.
How about you? Write it in the comments section below. It might be the most important thing you do today.
Here’s the Secret
Boring content talks about what you do.
Good content talks about what you are “passionate” about.
Profoundly important content talks about what makes your heart sing. I’m willing to wager that your answer is focused on someone other than yourself and that’s why it’s the key to changing the world.
Gallo observed that the best TED speakers discuss the ideas that make their heart sing. The audience could feel their emotion and connect with their mission. People who talked about what they did always fell flat.
The same goes for content marketing and blogging.
Create content that makes your heart sing.
Wait. Does The Question Work for Businesses?
It works for Apple. They make content, they just sell it for $500.
It works for Dropbox.
It works for Harley Davidson.
It works for Toms and thousands of other below the radar companies that have connected culture and content.
You want to create universe-denting content?
Answer the only question that counts –
What makes your heart sing?