I had an epiphany – a particularly painful one – to my ego at least.
Every 6 months or so, I review the posts I’ve published in the last year. I use this 30,000 foot view to see if I’m missing any key topics. During my last review I noticed something…
I talk about blogging – a lot. Anything you care to know about blogging is right here. Lately I’ve devoted some time to content marketing and Facebook. Good stuff. Stuff I’m proud of.
But somehow I’ve managed to make a rookie mistake. A mistake that I caution my clients about all the time. I’ll sum it up like this –
“Write about the hole not the drill.” You might have heard this marketing maxim before. “People don’t care about the drill. They care about the hole the drill makes!”
In our case, you care about
- Having a profitable business
- Attracting and working with customers who respect your expertise
- Creating a new life rather than just another job.
At the end of the day you want this and other deeply meaningful goals.
You really don’t care if it is a blog, a Twitter account, or a yellow pages ad that gets you there.
You just want something that works well all the time.
Somewhere along the way, I lost sight of the fact that a blog is a means to an end.
So let me make it up to you.
Next Wednesday, April 30th at 4PM EST I will be teaching a brand new free workshop called “How to Get More Sales in 30 Days With Your Blog.”
The goal is simple – show you how to make more money using your blog. The webinar will be filled with practical, “get it done” tips that you can put into action right away. You’ll finish the webinar with several ideas you can use to boost sales and profits.
Blogging is a great tool – but let’s talk about how to make it pay.
Content Toolbox members can view the replay of our webinar. View it here. Not a Toolbox member? No problem. You can sign-up for free here.