I love J.K. simply because she has the grit that I feel is sorely lacking in our world.
Here’s a woman that wrote her life-changing novel after she had lost her mother and divorced her husband. She was pounding out chapters while living on welfare and raising a child alone. She wrote in a coffee shop because it was on the route she took to walk her baby daughter to sleep.
That’s raw determination.
Let’s dig a little deeper.
Harry Potter sprang into J.K.’s mind as a fully formed idea. It wasn’t an agonizing struggle. It just landed in her consciousness ready for expression. Now this would be easy to dismiss as divine providence or preternatural talent.
But you would be missing something extremely important.
You see, J.K. didn’t dawdle when Harry came a knocking. She didn’t write a book proposal. She didn’t fiddle with an outline for 2 years.
She got busy.
Tell me something – what project are you sitting on right now? What amazing, Harry Potter dream are you screwing up because you can’t get your butt in gear? What are you fiddling with? Where are you expending your energy being busy rather than productive?
I bet it’s your blog.
If so, then you need to take another cue from J.K. You need to turn what you love into an experience for those who love you.
Your blog is supposed to be an enchanted place. You want you readers to walk away from it with a sense of wonder. Frankly, you want them to fall in love with you.
You can’t do that by surveying the market and generating some mediocre thought-leadership crap. You need to go for the jugular, your readers’ and your own. You need to go all out and leave nothing on the table.
J.K. did this with Harry Potter. She wrote 7 books at breakneck speed. She kept delivering the magic as long as the story filled her mind’s eye. Harry Potter readers stayed permanently mesmerized as she poured her wonderland out on paper. J.K wouldn’t let ’em off the mat.
Then, when everyone thought she was done…she created Pottermore. Her fans are still reeling from the audacity of it all. It seems that J.K. isn’t done. Harry’s got much more to give.
Think about your blog.
Are you weaving an edge-of-the-chair experience that delivers every day? Are you pouring your unique vision into every post? Are you daring writer’s block to stand in your way? Are you pimping your muse 24 hours a day?
Listen, it’s gut-check time.
Would you publish after your mom died? Would you publish after your husband kicked you to the curb? Would you post every day, exhausted after taking care of your child by yourself?
Listen, if you want what J.K. has, then you have to do what she did. At minimum, you have to persist and not quit. You have to chain yourself to your dream and ride that mofo into the gates of hell if that is what it’ll take.
Now, you might be muttering….
Stan, it’s only a blog.
If that went through your mind, then you need to thank your ancestors because you just got a wake-up call. You just gave yourself an excellent reason to take a step back and re-evaluate your dream, because it obviously isn’t big enough.
You see, J.K. saw Harry Potter as a passport out of a life that she didn’t want. Harry Potter wasn’t just a story – it was destiny. It was epic. It was great. Her commitment to write it transcended the pages holding the ink. It was much more.
The same goes for your blog. The blog is just a medium for your passion. Don’t be fooled. It may be a blog, but what you put into it signals your desire to be a player or a whiner. You’ve gotta choose.