Before we payoff that provocative title, you’ll need to watch Maroon V’s latest video Sugar.
What would you do if Adam Levine crashed your wedding? I don’t know about you, but I would lose my friggin mind. I would be snapping selfies, spamming every Facebook friend I know, creating honorary Maroon V Pinterest boards, applying Instagram’s Sepia filter on every photo before posting, sending Adam Levine a connection request on LinkedIn, Tweeting about my Maroon V emotional hangover – well you get the picture.
Crashing my wedding means I turn into the best promoter Maroon V would ever have. I would make it my mission to turn my 10 minutes of heaven into years of viral impact.
I bet you would too.
Have you seen this cop lip sync Taylor Swift’s song “Shake It Off?”
Here’s what Taylor Swift had to say
LOLOLOLOL THE SASS http://t.co/54BA9ZyhBD
— Taylor Swift (@taylorswift13) January 18, 2015
This wasn’t a candid camera moment. The Dover Police Public Affairs department had an inspired moment of viral content clarity and staged this performance. They were rewarded with over 20 million video views. Taylor swift didn’t do so bad either with 15,000+ retweets and 26,500+ favorites.
This content went viral. Why? Can you learn something from these examples that could increase the chance of your content going viral? Here are several points to consider
- Being famous helps but it isn’t critical: The Dover Police Department isn’t famous but they were able to ride Taylor Swift’s coattails to 2 million video views.
- Have an objective: Maroon V has tremendous marketing resources. Adam Levine is a co-host on The Voice and can get in front of millions every week. But, Maroon V wanted to get “Sugar” in front of a demographic that is getting harder to reach. Sure they could do a lame Facebook ad…or crash a few weddings. The Dover Police Department wanted to give a friendlier face to their police department. Their lip syncing patrolman fit the bill. In both cases, a specific objective provided guidelines and inspiration for their content.
- Packaging: Both Maroon V and the Dover police department selected the right medium for their content. Video is high impact and compelling. It’s tough to not smile and get lost in the moment when you see a bride and groom totally lose it when the curtain is dropped and their DJ is replaced by Maroon V. Blog posts, audio, Facebook, or Instagram wouldn’t have been the right fit. Video crushes it. Both videos were placed on YouTube taking advantage of the most powerful content engagement platforms on the planet.
- Surprise: Both pieces of content was unexpected. Did you think Maroon V would consider crashing weddings? Think about the meeting where the head of communications for the Dover Police Department floated the idea of a cop lip syncing to a Taylor Swift song! Crazy and unexpected. We love it and share it.
- Fearless: Viral content isn’t easy. The only effective strategy for creating it is – “Just Do It.” Sometimes it works most times it won’t but the reward, reach, and exposure, is worth the try.
Now go back and watch that Maroon V video again. It’s good stuff.