I’ve failed at blogging more times than I’ve succeeded.
The first blog I ever wrote was an affiliate-spam job that made me a whopping 23 cents. Not only was I broke but felt like a schmuck for shoveling crap on the world.
The next blog I wrote supported a sideline business that I was starting. Although I wrote regularly for a month, I couldn’t seem to make the content and the product work. So I let it die.
I tried again with a me-too blog that covered copywriting. I quickly realized that the topic was well served by HUNDREDS of other blogs. I let that one go too.
When I look back on these attempts, I see a common thread that goes through each experience. Can you see it?
Here it is.
I didn’t have a strategy.
As a matter of fact, I didn’t have a clue of what I was supposed to do with my blog beyond writing a post! I suspect that you may be in the same spot (if you think hard enough about it)
You see, a blog is terrifically hard work. It requires a great deal of time, planning, and emotional investment. The new breed of blogs require almost constant care and feeding 🙂
So if you want to succeed, you have to put in much more than a “phoned in” post. You need a strategy.
What A Strategy Looks Like
Simply a strategy shows you how to coordinate your talents, strengths, and resources (time, money, technology) to achieve a specific goal. In social media, The best blog strategies focus on novel and clever ways to solve problems for readers.
The problem is that most bloggers skip over the strategy and start writing. They just slog away writing post after post. Others fiddle endlessly with tools and themes. Some get paralyzed by researching and analyzing every nuance and contingency.
In the end, they end up with a scattershot blog that successfully burns out the author.
There IS a Better Way
For the last month, I’ve been shouting and ranting about the power of a great Blogging Strategy. Finally I decided to write a workbook that explains exactly how to build a Blog Strategy that works.
It’s called The 7 Minute Blog Strategy and I bet you’ll get something out of reading and applying its lessons.
Here’s the best part…It’s free. I don’t even ask for your email address. Just download the workbook and get to work.
The only thing I ask is that you come back here to tell me what you think of it. Deal?