It’s tough being a small business. I’m not talking about the Techcrunch darlings but the local merchants fighting like hell to survice on Main Street. Over the years, I’ve watched the local Staples decimate the office supply and furniture shops in my town. Big box grocers have killed the local grocery store. Even the barber is finding it hard to make ends meet.
I’ve heard the pundits say that the slick, big box, brands are winning because they offer good service at a good price. I think this is partly correct.
I think the real problem is that small businesses are using old outdated techniques to promote their business. Most small businesses offer superior service and products at comparable prices. This should be a world-beating combination but small business owners can’t seem to tell their story.
This is why blogging is so darn important. Practically, blogs offer a stage to tell a businesses’ customer service story. Owners can introduce their communities to the people who serve them. Blogs offer a canvas for painting a rich picture about a products origins, uses, and quality. Best of all, these stories can be told in an authentic and credible way.
Search engines love content rich small business blogs often giving them better rankings than bigger competitors. A well done blog can give a bigger brand fits and make the Mad Men shake their head in wonder. Well thought out blog posts can multiply the effectiveness of small sales teams and act like a well-oiled publicity machine for solorpreneurs.
Blogs are that powerful.
Here’s the deal though….
Practical Small Business Blogging Advice Is In Short Supply…
Do you own a local brick and mortar or professional services business? Do you drive 10 minutes, open up the front door and wait for customers to walk through the door. Does your day start when the cash register rings for the first time?
If so, then you probably feel left out of the blogging “revolution”.
All of the advice seems a bit geared for glitzy “personal brands” rather than the local chiropractor or meditation instructor.
I know exactly what you are talking about.
Nine years ago I ran a tiny ad agency in Monroe MI. I didn’t do glitzy television commercials. Most of my days were spent writing real estate listings for AllStar Realty and creating ads for a local furniture store. I remember accepting an assignment from a laundromat and accepting my payment in quarters (it’s too true to be funny). Back then my marketing advice had to be practical, cheap, and effective.
Even though we are now wrestling with Facebook, Twitter, and WordPress, the goal hasn’t changed. If you are small business owner, you still need practical, cheap, and effective. I spent several hours poking around the blogging advice world and realized that small business owners are missing out on the advice they really need.
- How do you tailor your blog to attract readers from a local office?
- What are the best ways to use your blog to create a cheap and effective loyalty program?
- What’s the secret to pre-selling professional services with short blog posts?
- How can you use your blog to boost the effectiveness of your Yellow Pages and newspaper display ads?
- What are some simple techniques for turning your staff (receptionist, office manager, swing shift baker) into social media mavens?
- How can you track the effectiveness of your social media efforts?
This information isn’t have Pinterest’s geek-shine but I have a feeling that it’s exactly what small business warriors need.
Introducing Small Biz Thursdays
So today will be the kickoff for Small Biz Thursdays. We’ll tackle the questions I just mentioned and whole lot more.
Right now, my Pastor would ask for an “Amen” – So holla in the comments.
Specifically, let me know if you would find small business blogging info helpful and let me know what type of small business you own. This will help me tailor each post specifically for you.