Your 12 Point Content Marketing Strategy (Part 1 of 4)

I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute.

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7 Insights to Consider When Redesigning Your Blog

Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message.

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Is Content Marketing A Strategy Or A Tactic?

It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. For example, questions like: How do we attract the right prospects? How do we establish ourselves as an authority that can command premium pricing and fees?...

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Content Marketing the Smart Way

Are you overwhelmed by the prospect of creating and implementing a content marketing strategy?   I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to...

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[Podcast] Episode #26: What The Heck is Content Marketing Anyway?

Click Here to Subscribe to the Pushing Social Podcast I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it! In this episode, Laura...

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The Blogger’s Guide to Content Distribution Channels

Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information...

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How to Successfully Change Your Blog’s Topic

Pushing Social was intended to be a social news blog similar to Mashable.  I had a good start and felt good about the topic.  But within a few months growth began to stall.  The signs were imperceptible at first: Visitors were leaving the blog within 7 seconds. Obviously no one...

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[Podcast] Episode #25: When Is Social Media A Bad Idea?

Click Here to Subscribe to the Pushing Social Podcast Laura and I earn a living from offering our social media expertise to clients. So you can imagine how nervous this episode of the Pushing Social podcast made us. But, we didn’t hold anything back and shared our insights on what...

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Offering Free Tools to Increase Your Social Reach

Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in...

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What Ragnar Taught Me About Grassroots Content Marketing

I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my...

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Why Your Editorial Calendar Isn’t Getting the Job Done

I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.  I’m hooked and my calendar habit will be tough to break. But, even...

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Facebook is the New Google. That’s the bad news.

I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate.

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Do These Top 15 Super Networkers Suck At Social Media?

Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have...

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How To Get Noticed As An Expert

Do you sell advice?

If so, you need to be an expert. You also need to convince your audience that you’re an expert too.

But by now you know that you are competing in a crowded space. It seems like everyone is an expert.

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7 Roles of the Savvy Content Marketer

It used to be that a good marketing professional just needed to know how to work a powerpoint presentation and a whiteboard. That's no longer the case. The new breed of successful content marketers must be comfortable with an evolving set of roles that have only recently become essential for executing marketing plans. We'll discuss these 7 roles and what you need to do to master them.

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A Word about The Social Media Success Summit 2014

Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process?

I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education.

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Fired Up Friday – You Gotta Jump to be Successful

This Fired Up Friday has an important message about success from the brilliant Steve Harvey. Is building your business harder than you thought it would be...? 

If the answer is yes, you'll want to check out this video to find out why that's perfectly okay. It should be hard. You should want it to be hard!

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Fired Up Friday – Fear is a Choice

I've heard profound book ideas that died without a word written.

I've watched incredible business ideas die without a single product or service created.

I kid you not, I've built blogs for people who let them wither away without creating a single blog post.


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Announcing the Ultimate Blog Jumpstart Kit Giveaway

I just had a great conversation with a fellow reader about their blog.  In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path.

I had such a good time on the call that I asked -

"How can I help more readers with their blog?"

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