Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content. This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
Have you ever wondered what it would be like to produce blog post or video that went viral? Today, I'm looking at two viral videos that got me thinking about the formula for viral content. We'll review 4 principles to get us started...
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
At that time, anecdotal evidence was plentiful but solid quantitative metrics were hard to uncover - until Socialnomics. That video and presentation saved my butt that day. Ever since then, I've wanted to have the chance to talk with Erik Qualman. So you can imagine how excited I am to have him on the PS Podcast.
The pressure is on. It's January 1st and I bet you are thinking about how to do better this year with your content marketing strategy. Last month I created a "12-Point Plan" for Pushing Social's content strategy. It was so helpful that I decided to "open-source" it and give you the high points in a 4-Part Series.
Here's Part 2 of 4 of the 12-Point Content Marketing Strategy Series. In this article we'll talk about how to develop and promote your content.
In a few weeks, my Ohio State Buckeyes will face Alabama in the inaugural college playoff games. I genuinely respect Alabama. In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. For example...