You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO. You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
At Pushing Social, we are often asked to evaluate or hire content marketers for our clients. Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position.
Your sales team needs your content to work hard for them today.
It's tough being a sales rep in today’s environment especially if you are selling B2B services. Key contacts are safely cocooned in an almost impenetrable anti-sales fortress. Simply having tough skin and persistence isn’t getting the job done.
The modern sales rep needs the support of a well-designed and targeted content marketing plan.
The normal content marketing advice isn't cutting it. Like most marketing tactics, it doesn't take long for everyone to use and then overuse the tactic until it doesn't work. But there is one content marketing tactic that still works. Check it out -
Content marketing strategies are complex - for good reason. Dozens of skillets need to be mastered before a plan can yield consistently better results. Success takes time. But what if you’re almost out of time?
We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself. You'll love Ryan's straightforward and practical approach to getting noticed online.
Blog posts aren’t getting it done. Anyone can blog and almost everybody does. Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content. This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?