Easy Blogging Tips for Busy People

January 26, 2012 By Stanford 7 Comments

7 Simple Ways to Get Your Readers to Spend More Time On Your Blog

Readers are precious and their attention is scarce. Your challenge is to get your readers to spend time with your content, get comfortable with your vision, and take steps to build a relationship with you. You can’t do this if they glance at a post for 30 seconds and click away to another website.

“Stickiness” is a challenge for many bloggers. It’s frustrating to see your bounce rate, the percentage of people who leave your site after visiting one page, hover around 90%.

While “great content” is always the best answer to most blogging questions, there are other techniques you can use to entice your readers to take off their shoes and get comfortable. These are are my favorite:

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Filed Under: Blog Strategy

January 25, 2012 By Stanford 6 Comments

How to End or Relaunch Your Blog Without Upsetting Your Readers

Sometimes things don’t work out as planned. Your blog might be one of them. You’ve probably fallen out of love with your blog topic and you want to make a change. Running up the white flag is discouraging and you hate to admit you have to make a change, but you want out.

How do you do it? How do you leave your blog and transition your readers?

This might help…

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Filed Under: Blog Strategy

January 24, 2012 By Stanford 4 Comments

3 Goals That Every A-List Blogger Swears By

We’re reaching the time of the year when many people are um…”re-evaluating” their New Year’s Resolutions. Psychologists gave last Monday, January 16th, the dubious honor of being the most depressing day of the year as people came face-to-face with holiday weight gain, credit card bills and bad weather.

I thought now would be a great time to give you a shot in the arm and make sure you stay on track for the rest of the year. We’ll start with the basics – your goals.

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Filed Under: Blog Strategy

January 23, 2012 By Stanford 7 Comments

How to Be An Expert Even If You Don’t Feel Like One

You are an expert.

Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it.

The problem is that you don’t believe it.

I can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. I call this “results-based expertise”

Results-based expertise is the most popular type of authority, surprisingly its also the most flawed.

January 18, 2012 By Stanford 2 Comments

How to Clean Your Blog’s Junk Drawer

I bet if you ask any anyone in America, “Where is your junk drawer?” almost everyone would smile and tell you exactly where it is. Junk drawers are for the knick-knacks that don’t have a home. Over time, these drawers get so full that they became an eyesore.

Tell me something -

Is your sidebar your blog’s junk drawer?

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Filed Under: Blog Marketing, Blog Strategy

January 16, 2012 By Stanford 5 Comments

How to Use the Golden Thread To Get More Blog Readers

Your readers can tell in a second if your blog feels right.

In a heartbeat a reader analyzes your blog looking for a reason to leave. Brutal right? Well, since most of us are overwhelmed by information, we have set our filters to “reject”. We are just too busy to decipher nonsense.

If your blog makes it through the checklist, then your post will be given another second for review. And so it goes until the reader leaves your blog a new fan or just another blip on your traffic report.

I call this subconscious checklist, the Golden Thread.

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Filed Under: Blog Marketing, Blog Strategy