How To Help Your Struggling Content Marketing Leader

Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?

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How to Get Better Results From Your Content

The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

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Your 12 Point Content Marketing Strategy (Part 3 of 4)

The pressure is on. It's January 1st and I bet you are thinking about how to do better this year with your content marketing strategy. Last month I created a "12-Point Plan" for Pushing Social's content strategy. It was so helpful that I decided to "open-source" it and give you the high points in a 4-Part Series.

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